With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
In response to these demands and in-line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique small group training offering from performance training specialists, Hammer Strength.
Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment. Together, the three zones deliver an intensive small group training programme for up to 12 participants.
The Box includes over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery, and to allow instructors to focus on form and coaching techniques.
Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside of group training sessions.
As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available.
“The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate," says Frank van de Ven, VP International, Life Fitness.
"An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment designed to inspire and help members get results. For facilities, it’s an exciting unique selling point that will drive member retention and acquisition."
Click Here to learn more about the Official Hammer Strength Box and to contact a member of the team.
To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’. The series examines how individuals seeking experiences and belonging can translate into the gym environment, post-COVID opportunities, and how facilities can maximise these in a group training setting. Click here to learn more and sign up for free.
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